Alsina

The Challenge

Alsina is one of the oldest and most specialized companies in the construction sector. Their formwork solutions for public and private construction projects are present in nearly 20 countries around the world. They offer both sales and rental services, along with technical consulting and the development of structural calculations for construction projects.

In its 70-year history, the company had yet to digitalize its sales force. “Previously, customer management was handled directly by the salesperson,” says Núria Carrasco, BI Manager at Encofrados Alsina. “Each salesperson managed their own schedule independently without informing anyone… We didn’t have a CRM implemented across all our subsidiaries.”

The company’s growth and expansion were carried out with the sales force using only a few software programs and even more archaic tools.

“We were working with paper agendas, which made it much harder to digitize each of their processes.” 

The situation required a tool that could quickly and easily unify the database of projects, clients, and day-to-day sales management, as well as connect with the programs they were using at the time.

The Solution 

After evaluating other options, they ultimately chose ForceManager due to its ease of use, installation, and implementation. As Núria Carrasco explains, “because we could adapt it very well to what we really needed. It’s agile and at the same time allowed us to connect with our ERP and the digital tools that were already part of the sales force.”

Additionally, Alsina highlights the high level of customization that ForceManager offers. One of their requirements was post-sales management. In their case and in their sector, this is one of the essential processes they needed to incorporate into the sales cycle for proper customer follow-up.

The Result 

In addition to the ease of use, installation, adoption, third-party integration, and customization, other functionalities have delivered excellent results. Núria Carrasco notes that “the geo-location of our client portfolio, a calendar that allows us to schedule easily and efficiently, the unification of the database, the ability to check in with a single click, and activity reporting via voice assistant” have been extremely helpful. The latter is as simple as leaving a visit and speaking to the app, which, thanks to Dana AI, automatically transcribes the report.

In summary, the entire sales process has greatly benefited from the implementation of ForceManager.

“It has helped us a lot to understand how our salespeople conduct their visits, and therefore we have been able to analyze their activity and train them very well throughout the B2B process.”