SFA vs. CRM: How to Decide

Choosing the ideal software for your business.

Ebook overview

A really common mistake among executives is believing that CRM (Customer Relationship Management) and SFA (Sales Force Automation) are the same thing, despite being completely different applications in reality. So what is the difference between the two? If you have a field sales team, should you be favoring one system over the other? Are there signs that my sales process needs one set-up over the other? All great questions that we’ll hopefully have an answer for you after reading.

What you will learn

The difference between SFA and CRM
Why CRM is customer-focused and SFA is focused on the sales process
How to choose the ideal software
How to identify the needs of the business and meet those needs using CRM or SFA
How to establish a well-defined implementation process